Afterwards, you'll get by email automatically. So, we bring a lot of tech to the equation. What I noticed was, if I want to sell my product, all I have to do is catch them stepping off of your product. And I got 3.4 times more likely to purchase if they're stepping off of your device. I want to do 50 gyms to start. I want to do 500 in two years. And my partner that's getting me into the gyms already controls their CRM. They already have access, connective tissue, to get data in and out of the whole ecosystem. If I had an API to you, I could bring your data out, or I could dump data back to you if you're building, if you're investing there and you want data back to you and that's strategic, I can do that too. So, I can bring you information that you might have a hard time connecting to because they manage 22 CRMs across 1,000 gyms right now. He just signed a 4,000 gym network, so he's got 5,000 under management. And we built this little rudimentary pro forma. Now, I put you in there at two. I think you go to market at eight, roughly, per device. When you start looking at the mid-market has an average of 1,500 gym members. I'm assuming that 65% by supplements. My range of research says 47 to high 80s, actually. This is NutriShop's data, so I'm not making that up. I assume that I can get 10% to convert from GNC or Vitamin Shop to NutriShop. And if that happens, at this gross margin, which we can do better on there as well, then if I were to kick you 10% forever, then in one gym, if I paid rack rate, I could generate enough revenue to pay that thing back in less than a year. At a really high level, what I wanna propose to you is that we go to market together, and I do all the work, and you supply the technology, and I bundle it together for a habit loop for these gym members, and take all the operational work out of the gym's hands. They haven't shown me to be, they're not technical. They're not software people. They're not experienced loop creators. They're sort of siloed. Somebody's looking after trainers. Somebody's doing this 24-hour fitness, couldn't wrap their head around half of this stuff. And they've got a couple of bright people trapped under five bureaucrats, and they're going nowhere. Their retail sales have been flat since the CEO took it over from Best Buy. I can see what the struggle is. Do you think you'll be any better then, coming from a retail background? Well, so what we're gonna do is we're gonna take the burden off of them to figure it out. We're gonna bring the resources, the capital, and the team. I've got a guy that ran e-commerce for Vivid Seats. When you go to Amazon, you get something in one day. He was the GM on that project when he was at Amazon, and he also scaled Grubhub from 10,000 restaurants to 100,000 restaurants. So he's done some big, huge, massive B2C kind of plays. I think that, I don't know what you've got as far as LTV for any given machine. I don't know if you measure it by the machine, but I would love to attempt to build a math problem where I could lower the capex costs of the gym. I've already got to pay for the vitamins. If I can lower the capex costs and go 50, then 500, I've already got the capital to do that, assuming that maybe we could work something out on you collecting revenue forever off everything that we generate from this puzzle. And maybe I cover your costs, or maybe we do some kind of a deal where if I'm gonna try to go 30 or 50 out of the gates, maybe there's a price for that. Maybe it goes down if we go to 500. I'm just spitballing ideas here, but I know you have some subscription revenue as well. That's probably worth 10 to 12X. The hardware margin is worth 1.5 to 2X, probably, in company valuation. So I'm imagining that you want to increase your enterprise value, and any kind of subscription or recurring revenue would bolster that. So that's kind of it at a really high level. And I can demo you and show you much stuff, but you probably don't care too much about- No, no, it's more on the economic stuff. Exactly. When they've done the thing, yeah. So would you be purchasing the machines from us? Is that what you're saying? Yeah, so- But we've just got to work out that sort of deal, and what that looks like. Yes, exactly. And how much kickback increases your LTV? So if my assumptions are, the way I would want to build it for you is, we need to agree on what the assumptions are, and it needs to work for you if we're off by 50%. So what are we selling, the packs or supplements? We're selling, so $112 billion market is supplements. Yeah, yeah. This is a $500 million market. You're in a million dollar market. There's a $112 billion market that both of our products influence. Yeah, because we do supplement recommendations as well. We are on selling supplements currently as well. But just as long as we're not conflicting there, but we can, like I definitely see how that can increase. You know, it's a bit more tailored, I guess. We're giving a supplement recommendation on a questionnaire. This could be a bit more science-backed by saying, well, this is what your body actually needs. That's right. It's linked directly to the condition. Yeah, if we look at skeletal muscle masses, you know, protein builds up, lean mass, whatever. And the way I would do this deal, because I'm looking for a partner, not for a vendor. The way I would do this deal is, if you do this deal and I can lower the CapEx and get off to a fast start, I will give you a kickback even if they never stepped on the machine. I don't care about attribution. I'm saying any vitamin sold in that gym, we do this model in that gym. So what about, let me put this to you. Yeah, sure. You're halfway there on my reoccurring revenue model, subscription and all that, because we're about to have a listing. I'm about to have an IPO. It was meant to be this month, but because of the tariffs and the stock market took a bit of a dive, but now it's come good for the last couple of days. But what if I was to fund it in a sort of way that it's an OpEx rather than a CapEx? You know, we have an arrangement that it's just a monthly license fee. Pay it back really fast? Yeah, you're straight up out of the gate. If we went $199 a month, you know, for 60 months, no interest, pays down, whatever. And that's the software, everything included. Would you rather do that? Well, that way, I'll tell you how it benefits me. I get systems off the books, you know, like straight away, the clients get the win, because if you put it in there, yeah, like we look for a win, win, win, right? Yep, yep. I mean, that's something I'd be open to as well, because no interest, just, you know, that payment, whatever the cost is, paid down over 36 or 60 months. Because I mean, I don't know you from a bar of soap, but you've read the play perfectly. I've come from retail, and I've never seen a better on-selling companion tool than what we have. I haven't either. I mean, we only launched in the US in 2019, and we've had- I know the story, the MMA story. What's the MMA story? Oh, you were training fighters? Oh yeah, I was using InBody forever. And it was- And they're over there, they're shit. It was inaccurate. Yeah, yeah, yeah, well, I struggled with it. How did you, I mean, without telling me the IP, like what was the, I guess, how much more accurate are you and that's not- And we just have a few people at this show now, they're swapping them out. We're displacing them daily, while we're doing trade-ins, left, right, and center. It's not that we're- Look, they make big marketing claims that in Australia were deemed misleading, deceptive, exaggerated. Yeah, yeah. And that's from our department of health. There was court cases in Germany and everything like that. But I experienced it as training my athletes, where I had fighters jump off the machine, fist pumping at 3% body fat, and said, you idiot, you'd be dead. This guy was the 11 times world champion. You'd think he'd have half a brain, but probably not, he's a fighter. And he's celebrating. I said, Nathan, I said, you can't be 3%, you're eight or 9%, you're very lean. But, so that was a problem for me. Later, I've seen a recent published paper out of the University of Florida here, where Jose Antonio, I don't know if you know him, he's a godfather professor of body composition. And he's slandering him, not slandering him, slamming him, saying that it's a vanity measurement. They overestimate skeletal muscle mass, underestimate body fat. So, which was my problem. My fighters, obviously, they had no body fat, but it was just- And they're big skeletal people. Yeah, and that's where they're very inaccurate. So they're giving these vanity measurements. So, you know, I had personal trainers step on our machine, step on InBody, InBody's selling them at 12%, Reebok's selling them at 15, 16%. They go, oh, InBody's better. You know, it's just a mentality. But we've won that battle over the last five, six years, because people realize when they're very lean, that there's no way women are coming in at 10, 11%. So that's their inaccuracy problem. And they make all these claims about 98% accurate to a DEXA when they're not. You know who else did that? Abercrombie. Yeah. So Abercrombie's sizes for women were a whole size less. Really? If they were a four, they were a two at Abercrombie. They liked the two and the tag. Yeah. They did that 20 years ago. And they got caught? Nope. Just as a marketing ploy, yeah. They never changed it. It's a total marketing ploy. But when we're a medical device, you've got to be more hip. Yeah, you've got to be better than that. And you can't be making these false claims that were 98% accurate. Yeah, yeah, yeah, yeah. But anyway, I don't know how we got on with that. Oh, I was just asking you how it came to be. Oh, yeah, yeah. Jason told you that story, or did I? Oh, I walk around. When I go somewhere, I- Oh, you go by yourself? I acquire information. Yeah, yeah, yeah. So I just wanted something for me, like out of frustration. That's why I started the company. And now we're in 50 countries. You know, like how easy is client acquisition in body customizing? And they know it too. Like they constantly, they keep asking me for a job. You know, they know that, like, you know, and they made the mistake. When I took their biggest client off them, so Anytime Fitness was their, you know, five-year-old. 5,500 locations. They were a preferred vendor for six years in over 300 locations here. I launched in 2019. 2019, I think it was November, we got a mandate for Anytime Fitness. They kicked out InBody. We traded in the 300 units and now we're in 3,000 of their locations, soon to be all 5,500. $60 million contract. Amazing. And they're an American company, they would have bought us. Who's this startup that came from Australia, who's walked into the US not knowing anyone, stole our biggest client off us, pulled our pants down, and now, you know, instead they wanted to fight and they're trying to slander me. You know, you should see some of the emails they send to our clients. It's just crazy. So I was telling Ron, you know, in my early exploration, I've already pitched a few gyms. Now, of course, I don't use your name, but I say, look, I've got, you know, I'll bring a body. They're like, we have InBody. And I'm like, okay. You know, and it's like, I was like, the reason I want to construct it this way is so I can just run all that over. Yeah. Because my partner's gonna- So you'll supply the machine for free to the gym? Is that your- For free. Yeah, okay. I'll do a franchisee model for the vitamins, which he already does. And that gets me the vitamins. I get the scanner. I bring our tests. And I've got a bunch of AI wrapped around my body. Have you spoken to them about talking to us? Who? NutriShop? No. Yeah. Because I was doing this with them. Yeah. I saw it. What do you mean you saw it? I saw it on one of the screens when I was in their store that there was a lightweight, or somebody was talking about it. No, no, no, no. What you're pitching to me is what we were discussing with them. Oh, no. To do what you're doing. For them to buy the machines from me. Yeah. And then we do a rev share on the supplements on the back end. Yeah, yeah, yeah. But, so do that. No, no. And just do it. I'm just saying, but I'm just saying. Oh, yeah, yeah. I haven't committed to that. But that was the conversation. Yeah. Because I went out to Lake Tahoe and I caught up with them. That was the thing that they said. Yeah. We'll be your customer. Yeah. Right? Yeah. So, like I said, win, win, win. Yeah. Like, you know, how do we make it? Yeah. A win all three ways. The gym, yourself, and us. Yes. Yep. So. Let's assume you did both. You got them, you got us. I'm going to run faster. That's what we do. Yeah. I'm going to get to more gyms. That's what we do. That's why I'm telling you this. Because that's what I'm hoping, and that's what I'm seeing in you. Yeah. If you're prepared to move quicker. Oh, yeah. If they get a gym that I didn't get, good on them. Yeah, yeah, yeah. No, no. And if we do this together, like we should, I will give you guys the software to use however you want. I don't care. Yeah. I'm not a, I don't need to create a fiefdom. How's 24-hour fitness going for you? It's all training and management. And that's why I need to take- But is that something that you would look at doing this model with? I would wait for them. Yeah. I would wait for them because they are a laggard. They're not an innovator. Yep. But I'll tell you why. They're buying machines off me. I know. I know. So what happened? So they set up a meeting in January or February. It was me, Brian, and it was supposed to be about NutriGuide. And they go, guys, we're here to talk about Evo. Well, you want to Zoom? Zoom. I flew out there. Yeah, no. Because I flew out there on, I met with Carl, the CEO. Yeah. I met with Carl, Brian, and I was in Vegas. I flew there, had a meeting with him, ready to do the deal with Landon. Landon. Landon. Yeah. And it was all good. I walked away, and I wasn't on that Zoom, and then I heard that we got derailed talking about Optimum Nutrition or something else. Why were you on that call? I was on that call because it was supposed to be about NutriGuide, and there was an email cross-up. NutriShop, did you say? NutriGuide. Oh, NutriGuide. This is sort of a co-branded thing. So we're just a little footnote on the side somewhere. Okay. So who's the executive? So NutriShop and us came up with this together. Okay. It lives on their website. And I don't care if they do that. It doesn't bother me whatsoever. Yeah. The problem was, they thought they were there to talk about evil, or sorry, we thought we were there to talk about NutriGuide. They thought they were there to talk about evil and NutriGuide. So they start the meeting, and Brian's like, what is the agenda? And she's like, oh, I sent you an email, and he's like, well, I didn't get it. Yeah, some retail call. Retail call, right? Yeah, yeah, yeah. And so they're like, well, we need to talk about evil. Hey, NutriGuide guys, you guys can leave. And I go, well, look, you know, I'll stay. You want me to call them? No, no. I said- I was absent, and I heard about it. I said, I'll stay. I rang NutriShop straight away, and told them what happened. I said, I'll stay on the call, and I'll tell you why. I said, you should absolutely do evil, and I was going to recommend that it's a key pillar, because I've seen it with my own two eyes. And then the second thing I did, which, you know, when you're on parole, you got to push, right? Somebody's got to push somewhere where nothing happens. So I was standing in the Yorba Linda store. Trainers start walking by. We have a table set up. We're just talking to people. I got some placards with some, you know, information. Trainer walks by, and I go, hey. I said, I got a question for you. Can you make any money besides your hourly wage here? He goes, what do you mean? I go, like, commission? Or what if you train the most sessions? He goes, I just get paid hourly wage. I said, okay. No, no, this is a trainer in the store, I know. I said, do you have any goals, any personal goals? And he goes, yeah, I need to buy a car. I said, why is that? He goes, my car breaks down sometimes. I said, how much money do you need for that? He said, 30 grand. I said, how much do you have saved? He said, six. I said, so you need to make $24,000. I said, do you think you could sell this if I paid you $25 a test? Because that's more than he makes per hour. So if he sells one an hour, he's more than doubled his wage. And he goes, I don't know, what's it about? So a customer walks up, I give the pitch, and the next one walks up, I go, your turn. Flawless, it's easy, it's not complicated. Well, 24 Hour does not believe that trainers should be paid a commission for anything. Missing the forest from the trees, I'm like, guys, commissions is the oldest play in the book. Carrot and stick. You have all stick, no carrot. You're basically, you're putting these people into poverty. 13 to 17 an hour is poverty living in California, right? And so then a second trainer comes over. I did the same stick with her. Her goals, she has two kids, single mom. Her kids have to go, she has to drop off her kids at her mother's house. They drive her crazy all day. She's getting text messages constantly. She says, I need to make $800 a week so I can get my kids to a babysitter out of my mom's house so I can stop losing my mind. And she looked at me and she goes, I don't care what this thing is, I will sell the most. And I go, this is the problem, right? This is the problem. I'm not gonna work with big 24 hour corporate. My gym partner is getting me into nine locations, 13 locations, 22 locations. His average is 20. And we're gonna go in through that channel to that part of the market. We're gonna knock them down six, seven, eight at a time. What he's told me is I got about 35 ready to go. And I said, give me a week, give me two. Let me just, let me do one more thing. And by having this full play, I'm also going to invest in a person that we pay for that runs this whole play. Because the amount of money up for grabs is too great. You know, when you start saying 35 gyms, right? And you figure, well, they're not all gonna be big, right? We got the, you know, if you look at the market segmentation, they're not all gonna be big and maybe we don't quite get that good, right? And, you know, maybe our, maybe, I don't know, maybe Brian stiffs us and, sorry, this is worse than we thought. I mean, you know, you're still looking at, if I gave you 10% of that, that's what that looks like. That would be 35 devices at eight grand. 10% of what, revenue? 10% of the margin that comes off of the sale. So I gotta pay the cost of goods, so I have margin to split. I gotta pay the gym, I gotta pay you, I gotta pay the guy that got me in. And so- Which we'll probably be left with nothing. But I'm okay if we're doing the deal on the hardware side for you to build that, right? If it was 10% of revenue, I'd go, yeah, I get it, right? But 10% of the margin, I've seen the margins. You know, by the time, you know, there's gonna be very many- And that's why I say, like, you know, so this is at a 40 gross. So I already have a quote for lower than that. So this is worse than it actually would be. Yeah, all right, so say it takes off. Yep. Anyway, let's think about it. So initial order from us, what would you look at? Just so I can work numbers as well. Well, tell me if they cost zero to, in the 199 model, they would be zero, and they'd be- Yeah, zero cost, yeah, fair enough. I'd even give you, I'd give you a couple months to get up and running, even, you know? Okay, we're probably 30 to 50. Yeah. Yeah. Like- Three to five weeks. Say again? Three to five weeks. Okay, all right. No, no, it could work, because I'm- Yeah. Our end of the financial year- Is when? May 30th or June 30th? June 30th. Okay. All right, obviously, with an IPO coming up, I need to hit certain targets. Okay. So I'm motivated to do a deal, right? Yeah. And this could be a good win for you, because I don't partner easily. Okay. I'm very skeptical. Good. I've been around the block a few times, I'm not just saying that, everyone will say that to you. Yeah, sure. Trust me, this is my baby. Yeah. And coming from retail- Yep. Like I said- Yep. We've got a captive audience. I walk into my office, we've done nine million scams, right? And remember, we were shut for three years. So we launched 2019, COVID hit like two months later, January, whatever it was, February. to 2020, everyone was shut for that. Like every day I walk into my office, I see over 10,000 plus scans when I walk in at eight o'clock. Like, you know, I've got a dashboard there, I've got 10,000, that's 10,000 visitors are coming to our store that I haven't sold to, right? So I know this will work. Yes, me too. But if you're prepared to buy the machines, obviously we have the contracts there in place, I'm prepared to give it a punt, you know? If you're prepared to move that quick, even if you haven't deployed them, as long as I'll get them out of my warehouse and we have them off the books by then, I can do that interest-free OPEX sort of model where that won't cost you anything. And I'll give you two months to start your first payment. It's just an accounting trick to the street. I can recognize revenue up front. Exactly. And it's all by the accounting standards, like we get audited and everything like that. But that's my model, right? It's like a lease model, except I could be charging 10% interest on top of that, but which I won't. Yep, yep, yep. And if, you know, on the software side, we're gangsters on the software side. So wherever that starts and stops, we get an API, we start looking around, we can take- That's all included. And that $199 includes all the software access and- Well, no, what I'm telling you is- He's got to build all of those. If I build something unique, and we have a tight partnership, I mean, you're already articulating things that would be exclusive to you. I mean, that's what I want. It's exactly what you said. Well, let me tell you that. I will be selling our own supplements. Fine. Right, yeah. Fine. But, if your model works, Matt, I'll do a redshare with you on my own supplements, like the boys are doing. If you're motivated to go get all these supplements for us, and do that side of the business- Yes, yes. All right? That's what we're best at. I mean, we'll look at the percentage a little bit there, but- So here's what one gym owner told me. He goes, I love your body scanner pitch, because here's how I pitched it. Why doesn't the consumer have a body fat measurement, and a photo together every time? Yeah, why? And he said, well, I don't have a photo booth. It's like, well, let's get you a photo booth. Put the scanner inside a photo booth, pull a curtain, have some privacy, take your shirt off, now you have you and your measurement together, what you look like. Yeah, yeah. And people are doing this on their own, DIY. They post it on Instagram. Yeah. And they don't oftentimes put the exact body fat with the photo, but that's the kind of thing we can build in a weekend. Yeah. And then I got to figure out the device side, and the structure side, but like for high-end, so for high-end, that's what I'm thinking. For low-end, of course, you wouldn't do that. But what I'm actually going to do is put NutraShop's entire store on a wall. Yeah. And we're going to have a 24-inch iPad-like environment. When you go up to retrieve your results, it's going to tell you which row and which column you should buy. And if you scan it with your phone, you can one-click buy that item and add it either to your gym cart, or your personal cart, or our cart. And it just gets drop-shipped. Drop-shipped, yeah, drop-shipped. Because they all don't want inventory. What I learned walking around, I learned about three things. Number one is- So what cost is it to the gym? Nothing. Nothing. Nothing. They're just going to get a rev share of whatever. That's why they're going to get a small enough rev share that I can split with guys like you and others. But they love our technology because it's the most popular right now. Yeah. Let's ask whatever. So when they look- They're still getting that for free. Well, they're going to go eight grand. Yeah. Because we can give you the tech studies to help you get in the door with the scanner on how we lower attrition, right? Increase PT revenue, right? This is just a side business. This is where you're going to make your money. You're going to calculate the cost to pay us. Yep. And I'll pitch this exactly to the NutriShop price. Yep. And they're all for it. And then we got sidetracked and they said, we would rather you just get the sale. 24 Hour Fitness wants to buy 200 units off you. Yeah. We'd rather they just buy it. And now what's happened, they're being kicked out. Now these Landons and all these people have said, we want to sell optimum nutrition. So I said, Brian, isn't that? Yep. I said, you missed the boat here because you could have bought 200 units off me and you would have been in all 224 hours doing this model, what you're pitching to me now. And they didn't want to spend the money or whatever, even though I was going to do exactly this. And they just went, oh, no, no. We'd rather you just get the sale. Yeah. What's happening now? 24 Hour Fitness were with them yesterday. Obviously they're telling me, they're trying to get me excited about 34 units. I sell 30 units a day, right? Like I'm not saying we're big, but they say we've got 34 refreshments coming up in the next year. I'm like, you want me to do all this tech integration. You're sitting in front of me and you're telling me you buy 50 in three weeks. Yep. Of course I'm going to do a tech integration with you. These guys, you know, they can tell me in a year. And I said to them, what did I say to you? Tell them, unless I buy 200, I'm not doing any integration for them, you know? So. And by the way, when I say that, I mean, you know, barring your API not being robust. I mean, I don't mean your guys do anything. I mean, we take on all that. Yeah, no, that's good because I've got a tech team there. They're good, but they're swamped. My CTO's from Nike, like they're good, but they've got so much on there that it's frustrating me because I've got so much. This could accelerate things and it could be a win for you, man. Honestly, I didn't even know if I wanted to meet you today, to be honest, because I've dealt with a dime a dozen of these companies in the past, but I don't even care about your product. I don't either. I care about you and what you show me. Yeah. Six billion visits to gyms a year. And it's not even half a billion in the vitamin stores. They're all standing in the gym and the vitamin stores with inferior products to NutraShop, with additives and preservatives and bullshit, are selling $120 billion. I mean- Like the GMTs and shit like that. Well, let's see. Let's see how you go. But that, the gross margin there, I'm hooked up with that. It was a problem for me. Okay. For you too. Yeah, yeah, yeah, yeah. So let's later do that, but if I can make you more money from the other subs, let's talk about that as well. Sure, sure. We're not cutting you out of them, be careful you don't sign exclusive with them or whatever. Just in case, because you want to make as much money as you can. I'm already getting pressure from my partner to hammer on them. And I'm like, I like these guys. Let's just let it unfold. Get the concept going. Exactly. And then let's double down and see how- Totally, totally. Whatever. Yeah. I mean, yeah, the investor, I sold his roofing company. He made like 50 million bucks. Oh, nice. This is now his little pet project. And he's put another 500K in it. And he's like, he goes, hey buddy, when you sold my company, you were flying around, walking into doors. He goes, now it seems like you're reverting back to your digital past. He goes, go try to sell 500 gems. Stop trying to sell five. Yeah, yeah. And I was like, okay. So I sent a guy to a trade show in Vegas. You were in Vegas. Yeah. Probably at the same trade show. That's how I found my back doorway into 5,000 gems. So- All right. So look, to be honest, if you want to do something where I'll do that, you know, the OPEX model for you. Yep. Let's run through it real quick. So OPEX model is 60 months at 200, 24. That's, what is that? 200 times 60 months, you said? Yeah. So what's that, 11 grand? It's 12 grand. 11, yeah. It's 12 grand. 11 and a half? 12. 12. So I would pay that out of operations. You'd get no rev share. Then we'd kick your rev share at month 61. Because what if it works better? What do you mean? It's the upside, right? For the rev share? Yeah. Yeah, well, it's only 50. Later we can talk later what we want to do. No, I just mean like if this picture plays out, at 10%, you know, these 35 gems are worth 100 grand a month. To you. Yeah. You're saying you just think it's- Let's, yeah. We're doing our own subs as well. Yeah, yeah, yeah, yeah, yeah. But yeah, like, mate, you go smash that out, you know? But yeah, like I know gross profit management, there's going to be nothing in it. It looks good. Yeah, yeah. But yeah, I need, because I've got bankers that I report to, obviously big institutional hedge funds and things like that. But I've got, even pushing this one through, it's 60 months. See, I should be 36 months at 300. That's what it should be, right? 325 or whatever, you know? But I thought for this, it's better because you'll get 199 bucks per location. That's one sale. How much has this cost? 199. You know what I mean? You've got to sell one in 30 days. No, they don't. They only move at 115. Oh, okay. 115 is the magic number. Yeah. But you know what I mean? That covers it. 100%. 100%. That'll probably cost you 10 bucks. 13. 13 to sit on the shelf. You know what I mean? So that's your pitch to the other half of the business, right? Now we're paying 199. This guy's funding us to get these machines out. 100%. He's going to get us in the door. We're going, I mean, I don't know what marketing material you have there. You have 35 gyms ready to go or not? There's 35 gyms that are asking my partner, what do I do about vitamins? I'm ready to grow again. So my partner actually has a extended network of affiliates and a whole bunch of digital marketing plays where he takes Jim's store and puts it online for them. Yeah. Can you take 50 by the end of June? Before the end of June? Tell me that's what it needs to be and we'll get it done. And we'll put the delayed start date for you? Yep. Exactly. Yes, yes, yes. So there's no pressure there from day one? Yes. But you'll get these out the door. Because you're going to get the book value anyway. Yeah. I mean, even if we've got some lost leads at one of the machines because of affordability, man, I'll introduce you. Okay. No, I want you to move them. Yeah. 100%. Yeah. Run? Yeah. You'll call me when I'm sold. Of course. I mean, even though it's my company. No, but like, I want to make it work for you. That's a good trait for a leader right there. Yeah. What's that? Just that interaction. Oh, no. But like, yeah, you're sitting there, man, we're talking too fast. Yeah. Yeah. Like, man, so any lost leads that you can go through the database with the staff, that lost because of affordability, introduce to the team and say, here we go. This is- And so, you know, like I don't need any kind of territory favoritism. Like, I'll take your lost leads and run them. Yeah, yeah. If NutriShop sells a gem, I'm not going to be upset for one second. I'll never even think about it twice. I'll just be off on, you know, chasing Miami. If I showed you, you know, what we used to do cold calling and all that, you know, you know, you'd probably be pretty impressed with the amount of data we can get and inject into a call. And I could play five calls in a row right now where somebody's like, yeah, send me a, yeah, let's- So what are you actually pitching? A VAT or the SOPs? No, what I tell them is that, what I tell them is that your customer today, I know you're not in the vitamin business because I checked your website. Yeah. Because you're not in the vitamin business, you're leaving your customers on their own journey. Yeah. 86% of them are buying something. Yeah. The market share leaders are GNC and Vitamin Shop. Go read those labels and educate yourself on all the scientific words that are in there. Those are bad. So you're letting your members harm themselves through their purchasing decisions. I want to offer you a turnkey solution so you can not only capture the revenue that's happening in your gym through purchases. I mean, they might be buying a GNC product while they're on your machine. 100%. And you're just making nothing. They ask your trainer, what are you taking? They tell them and you make nothing. That's a shame. That's value exchange right here. So, but- Plus revenue for them. Their revenue is walking out the door. But I also want to help your members have cleaner products. So I partnered with somebody that cared. Brian cares. Brian cares. He defends it. He'll put a label next to GNC and go, see, we don't have that shit. That's on purpose. We want to be that part of the category. So you help your people. You make more money. And by the way, I'm showing up with all of it. I'm showing up with all of it. And so what Brian doesn't know yet, and I hope we don't have too big of a fight over this, is that I'm going to centralize inventory and I'm going to drop shit. And I'm going to put the product wall. I'm inventing what's called the product wall. It's the inventory is glued to the wall. It can't come off. Yeah. You want to read about it? You just scan it. You get GNC, Vitamin Shop, and Nutri Shop, side by side. Same exact category. There's your comparison. What is everyone going to do? They're going to compare. Everybody compares everything. Yeah. I sell businesses for a living too, and I'm doing hospitals right now. I got a buyer and a seller. I went to Arkansas last week. They're all like in love. And my team's like, whoa, we got it. And I go, we don't got shit. That seller has to see two more offers, or they won't take a great offer, because they won't know it's great. Right? And there's a comparison. And that happens at cars and all the way down to vitamins. So we do that research for them with the app, and that increases the likelihood of buy. No inventory. Drop ship. Now, I'll buy from you, Brian, and I'll put it in a warehouse, but I'm not putting it in all the stores and creating a fucking inventory headache that nobody knows how to manage. Because I'm staffing not that. I'm not staffing a retail person. I'm staffing a salesperson, because that's what these places need. I'm talking sales DNA, top to bottom. That's what they need. And the gym owner doesn't have to do it. So that's how I approach them. Now, my partner that's already got 5,000 gyms under management, and he manages their CRM, like everything about the CRM. Who's that? It's NDA Protected. Oh, no, no. But like, say again. I didn't know this. Oh. You've got a partner that's got 5,000 gyms under management. Yes. I have a partner. So the reason I came to you is because I'm ready to come to you, because I have access to 5,000 gyms, of which 50 are ready to go. 30 to 50, he said. He goes, Ewing, hurry up. Hurry up. I said, there's one more piece. I need a body scanner. I like these guys. Only because I've seen it with my own eyes. Like, I've been down at the ground floor. Are they like one franchise group or different? One company. And they got really good at CRM, because gym owners are not CRM people. It's not Anytime Fitness, right? No, no, no. No, no, no. They're not a gym company. Oh, OK. They're a service provider of CRM services. Oh, OK. So they've got 5,000 clients. 5,000 clients. Exactly. Exactly. In buckets of 20. Yeah, yeah, yeah. Exactly. So we're knocking them down. I'm knocking them down three. And the stratification, of course, is just like the market. It's head S&B and a few megas. So I don't want any megas. Not ready for that. I want the six, sevens, and eights. Add me up to 50, and let's go. And he goes, I already got 50 that are beating my door down. And he started selling on the excitement himself. And he's also got, yeah, it's because he controls the CRM, it just shook me. I was like, that's what I was missing is the connective tissue. Now we can do all kinds of good stuff. Yeah, gotcha. Yeah. I miss that part. And we can even do those intros for you. So with the business. Yep. Like I'm sure you'll sell something. So I'm confident, man. But so your partner in this business. So yeah, you guys would be able to cover the 199 if you have multiple units, if they're not selling. Like for the... Oh yeah. Because I've got a meeting with a gentleman. He's telling me he wants to buy 47 machines, right? Yeah. But he's been telling me that for a year, right? But he's got a PT business. But he's got to get the owner to pay 50% of where his all PTs are in these locations. And it's just so complicated. He's trying to get the owner to pay 50%. He's basically, and he's going to order 47 off. If we could say, hey, you guys aren't doing supplements, but he wants the PT side of the business. So this is where the Evolt machine helps him. Cause he's already got them in some of these locations. So if we can do intros to the unit lately, or like afterwards, maybe that's something there. We could bring you leads as well for that. A hundred percent. Yeah, okay. I mean, you know... Cause we get the sale. That's what I'm chasing. I need numbers. Family, public. If I miss a target, I'm fucked. You know? Val will drop 50% overnight. All I have to do is, in my opinion, and if you think about it differently, I'd love to know, cause you're in this market and I'm new. All I got to do is get this one number right. Yeah, your margin. The margin. If I get that number right, there's more foot traffic than, I mean, it's just... It's not costing you anything either. Like if you think, like, yeah. We're funding the hardware. It's going to cost you five grand a store to get the inventory just on the wall. Yeah, you reckon? I can't ask for empty bottles. It's 220 SKUs. I can't ask for empty bottles if you're gluing it. You're not selling it. Well, does he have any empty bottles? It's 220 SKUs. So, you know, you figure, you figure it costs 25 SKU or 22 SKU. What, are you on Shopify? How are you going to do that? That's too many. Why don't you just do bundles? Sell bundles. They offer 220 products. So it's more about the... Because you know that Evolte does a supplement stack recommendation. Yeah, yeah, yeah. You know that? I've seen, I'm familiar with the concept. I haven't seen the interface come to life, but also NutriShop offers a lot. I can see it for you. Like just bundle, bundle, bundle. I think that's, I think that's smart. I think that's, I think that matters. I'm a little bit hung up on it. Maybe I'm wrong here. The display of the wall is such a ad impression that you can't walk by it. No, no, no. I'm happy for you to make it work. Cause I'm at 199. Yeah, yeah, yeah, yeah, yeah, yeah, yeah. Well, no, no, no. I'm sort of debating with you intellectually about it. Meaning that, you know, Obama won because of ad impressions, right? So the social media number of ad impressions compared to what he bought on TV added together. He had more impressions than his competitors, right? Trump ran the Obama plan by using Bannon and the whole Cambridge Analytica group out of the UK. The most social media impressions has actually determined the president in every election except the one Biden won in the last six, oh eight. Impressions are powerful. I want these facts. That's because they paid it though, you know. Well, there's that too. Well, I mean, there's that too. I'm Australian. I don't care. That's the best thing about being Australian. You don't have to care. I was in the wind in Las Vegas. Sorry. And I asked in November, right before the election, I asked everyone there. It was about a month out. I said, oh, who are you all voting for? You can't ask that. I said, man, I'm Australian. I can ask, man. What, are you embarrassed to say? Are you Trump or are you Biden? You know, no joke, at the wind, man, I thought, they're all Democrats. And the whole pool said Trump. I should have had a bet, because I knew, man, when I saw that. Yeah, this last election. Yeah. Yeah. You know, and I thought, man, there's all these people. And then, you know, just to see how they all change when they realize they're all voting for Trump. Well, the first, so I got really hooked in the first debates of the primary of 2016 election, because he was just going after people. And it was just theater, right? It was fun to watch. So South Carolina was one of the early primaries and Ted Cruz was projected to win and Trump was projected to get second. And Trump got 31%, Ted Cruz got 19, and everyone else had the trail. And I was like, you know, I'm a stats guy. That's my background. Like, I'm like, you know, stats guys don't lose by that much. They don't make that big of a mistake. That's a, we missed the field, right? So what caused that? And then it started happening. So their polling method was the age old poll. Do you know the polling method in political elections? No. Here's the method. Somebody walks out, catch them, ask them and write it down. That's the method. Oh, you're kidding. That's it. Yeah. predicted elections for 100 years. That method has been reliable until Trump. Why? Because people were too ashamed to admit it even to a stranger. That's what I mean. That was my example. No one wanted to say anything. I had to get it out of them. And when they did, they were all relieved because it was all Trump. They were like, Brandon, a racist. Yeah. You know, the dudes and shit like that. Exactly. They actually told me off. Man, you can't ask that. Because I'm just a stranger. Like, we're having a drink in the pool. Yeah, yeah, yeah, yeah. What are you waiting for? Man, you don't ask that. I said, why not? We're sensitive about some weird things in the US. And then we're not sensitive about some things we probably ought to be sensitive about. It's kind of interesting, you know? Oh, by the way, St. Kilda Beach. Oh, you like it? You should come to Gold Coast. Are you going to eat anything? Are you hungry? I just want to make sure. I think we're going to eat something. You want to eat something? Otherwise, we're going to go back. Yeah, yeah, yeah. You're right. You're right. Do you need more tonight? Yeah, maybe a couple of bullets. Yes, I'm just going to refill this. Thank you. Golly, now you're really tempting me. I got a driver, too. Cali margarita. Only because you have it. Anybody else would like tacos or shrimp tacos? I'd like everything. Do you know what you're eating? Yeah, yeah. Oh, can we order food, too? Are you waiting? Tacos. Oh, tacos. Yeah. Would you like beef tacos or shrimp tacos? What do you think? You eat here, not me. I like both. I will go with the beef. Beef it is. Do you like salad, coleslaw, or french fries? Oh, salad. Balsamic is okay for you? Yep. Balsamic's great.
Two entrepreneurs discuss a potential partnership to sell fitness scanning devices to gyms. They explore business models, pricing, market opportunities, and strategies for scaling their operations. One entrepreneur, who has experience running large tech and retail projects, pitches a model to supply machines to gyms at a low cost, with a focus on selling supplements through partnerships with gym owners. They discuss possible collaborations and the competitive landscape, particularly around body scanner accuracy and the supplement market. Additionally, there is a mention of an IPO, and extensive negotiation to find a mutually beneficial financial arrangement is discussed.